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发展定位混乱，迪士尼欲将Disney +打造成全能App

发布时间：2026-05-08 10:40:14浏览次数：次

<article><section data-type="rtext"><p>【环球网文娱综合报道】5月8日，据The Verge报道，迪士尼新任CEO乔什·达马罗公布全新战略规划，***将Disney +流媒体平台打造为集影视、乐园、游戏、文旅服务于一体的超级综合入口。但业内普遍认为，其发展定位混乱模糊，盲目堆砌功能或将彻底破坏用户观看体验，未来走向充满不确定性。</p><p><i class="pic-con"></p><p>按照达马罗的构想，未来Disney +将取代传统渠道，成为迪士尼与粉丝连接的核心载体，实现流媒体与线下主题乐园、文旅项目、IP消费深度联动。平台观影可带动线下游园，线***验又反哺会员订阅，形成商业闭环，通过降低用户退订率挖掘长期商业价值。</p>
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            <p>这并非迪士尼首次为Disney +规划转型路径。历任管理层曾先后提出虚实生态打通、捆绑乐园优惠会员、打造游戏元宇宙等多重构想，但历次战略布局均未能落地实现。如今新版方案***整合乐园行程、游轮服务等多款独立应用，把Disney +变成迪士尼全业务一站式平台。</p><p>外媒报道称，这种功能堆砌模式极易重蹈社交平台臃肿化覆辙。过度植入文旅消费、购物导流、游戏入口等无关板块，会让原本纯粹的观影平台变成繁杂的线上商城，背离用户订阅流媒体只为追剧观影的核心需求。（旺旺）</p></section><img src='/image/153893-0' alt='发展定位混乱，迪士尼欲将Disney +打造成全能App'> </div>
        
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