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跨界玩家涌入家电赛道，今年来新增家电相关企业超208万家

发布时间：2026-07-03 15:20:05浏览次数：次

<article><section data-type="rtext"><p>【环球网科技综合报道】家电赛道早已不是传统老牌企业的“自留地”，小米、华为、徕芬、追觅、泡泡玛特、蔚来等跨界玩家正密集入局。科技巨头以全屋智能联动为核心，新锐品牌从细分品类快速扩张，潮玩IP和车企则将家电作为场景延伸的新载体，从不同维度重构家电市场产品矩阵。</p><p>跨界入场显著改变了竞争规则：年轻消费者不再迷信传统大牌，更看重智能生态流畅度、高颜值和精准痛点；跨界品牌将消费电子设计理念带入家电，在交互细节上大幅优化；渠道也更加灵活，甚至将体验店开进菜市场旁。</p>
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            <p>但短板同样明显：售后网点覆盖不足、核心技术积淀薄弱、代工模式下耐用性存疑。传统巨头认为，大家电高度考验供应链与全链路服务，跨界创新难以短期动摇基本盘。未来市场将是“智能化体验”与“硬核制造底蕴”的深度博弈。</p><p>天眼查专业版数据显示，截至目前我国现存在业、存续状态的家电相关企业超2292.7万家。其中，2026年截至目前新增注册相关企业约208.5万余家，从企业注册数量趋势来看，近五年间，家电相关企业的注册数量呈现出逐年增长的态势，并在2025年达到顶峰。</p><p>从区域分布来看，广东省、湖北省、浙江省家电相关企业数量位居前列，分别拥有超266.5万余家、195.1万余家和159.2万余家。（赵华）</p><p><i class="pic-con"></p></section><img src='/image/157001-0' alt='跨界玩家涌入家电赛道，今年来新增家电相关企业超208万家'> </div>
        
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